TEST IT BACK

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Most cancer patients are hungry for something—anything—that can give them a sense of control. That was the insight behind this campaign for men with metastatic prostate cancer. For these men, genomic testing can reveal new, more-targeted treatment options, so they can “flip the script” and push back against cancer. Check out the website here: testingprostatecancer.com The success of this campaign led to a similar effort for women with advanced ovarian cancer.