COVID-19 PSAs

DIGITAL/SOCIAL/LOGO DESIGN/E-COMMERCE

To reduce the impact of COVID-19 on New York, Hank Kosinski and I developed two PSA campaigns anchored by an “I MASK NY” graphic. We created the design as a nod to the love New Yorkers have for their state. A call for them to express their “NY love”—and protect fellow New Yorkers—by simply wearing a mask. We found the response to the work so powerful, we launched imasknewyork.net Turning designs into hope, the site was born with proceeds going to local charities helping vulnerable New Yorkers impacted by the pandemic.