NORTHERN LIGHT WOMEN’S HEALTH

VIDEO/PRINT/SOCIAL/DIGITAL

When it comes to women’s healthcare, there’s a lot to unpack. For starters, many women feel neglected and judged by their providers. And some even feel invisible. Also daunting, talking about women’s health issues can be awkward, if not downright uncomfortable, for many.

Anchored by the theme “Maine is healthier when women talk honestly about their health,” this campaign speaks boldly, saying the things that rarely get said. Because it’s time women in Maine (and everywhere) felt more empowered by their healthcare providers and more comfortable talking about their own health.