NORTHERN LIGHT ORTHO

VIDEO/PRINT/SOCIAL/ACTIVATIONS

Knowing that orthopedics is a crowded, sea-of-sameness category, this campaign was created to disrupt. A unique voice personifying joints was developed to wake up the target audience, many of whom have put off treatment for years, if not decades. Supported by the rally cry, “Stop waiting and start living your life without joint pain,” the campaign includes social, print, and TV as well as various “pain point” activations.