STOWE
PRINT / COLLATERAL
Stowe was once the most revered mountain in America. Our charge was to rekindle Stowe’s past glory in a modern, relevant way. We imagined how elite skiers and snowboarders—Stowe’s core customer—might describe the indescribable: the perfect line (AKA the perfect ride). Then we just went kind of crazy. Oh, and we created a nifty guide to read on the way home—to help them deal with the harsh reality of life away from Stowe.
