REBBL
TACTICAL POSITIONING/CORE CREATIVE EXPRESSION/ACTIVATIONS
Rebbl had an opportunity to expand into Kroger and Target stores. They needed to drive trial with a mass audience who prioritized taste and value over the health focus REBBL was promoting. We recommended leading with appetite appeal, simpler communication, and a more spirited voice. Using their iconic labels, we created a platform we called ‘Label Wisdomettes’.
