In the crowded and highly competitive insurance market, Liberty Mutual wanted to stand out. Fortunately, the company had an interesting point of difference: their long history of pioneering safety research. So we created work based on the notion of “proactive safety.” For businesses, that means preventing accidents whenever possible. For consumers, it means planning ahead and having a smart plan when things do go awry.
Read MoreAmong the many victims of 9/11 were the businesses of downtown Manhattan. In the aftermath of the World Trade Center attacks, formerly thriving businesses suddenly had no customers. The Downtown Alliance asked if we could help. These lighthearted spots, with voiceover by Robert De Niro, encouraged people to come down and give their support.
Read MoreSamsung is on a mission to create not only the finest technology on the planet, but to design the world’s most stylish products. Accordingly, the “Imagine” campaign showcases Samsung’s products while infusing the brand with a singular style.
Read MoreCharm. Talent. Beauty. Julianne Moore really does have it all. No wonder she’s one of my favorite actresses. It was a true pleasure working with her on this spot, which also features the voiceover of Ellen Barkin, who at the time was married to Revlon Chairman Ron Perelman. One more thing about Julianne: she is as nice and unpretentious as any A-list actor you will ever meet. Truth.
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