CREATIVE DIRECTOR/COPYWRITER

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Liberty Mutual

In the highly competitive insurance market, Liberty Mutual wanted to stand out. Fortunately, the company had an interesting point of difference: their long history of pioneering safety research. So we created work based on the notion of “proactive safety.” For businesses, that means preventing accidents whenever possible. For consumers, it means planning ahead and having a smart plan when things do go awry.

TV/PRINT

 
 
 
 
Mark Mendelis