IBM
These ads are part of an effort to further IBM’s relationship with CIOs (Chief Information Officers). In this case, IBM had interviewed 765 CEOs around the world about technology and other issues. Their thoughts, besides being of interest to fellow CEOs, had profound implications for CIOs. So we created a campaign based on the notion that CEOs and CIOs often don’t see things the same way. We then invited them to read the report to better align their visions.
