HELLMANN’S
Hellmann’s now uses 100% cage-free eggs in its mayo. To help make millennials aware, we created Hellmann’s first ever Snapchat campaign. We built a simple, addictive 8-bit style video game called Egg Drop, where the user catches eggs and other goodies using the classic Hellmann’s jar. Each level has a special downloadable Hellmann’s-inspired recipe, like beef burritos, even chocolate cake made with mayo. Want to play it? Here's a link to the game.
